Alice Cuffe

With over 10 years of experience across the social media landscape within the fashion industry, news outlets and advertising, Alice has constantly remained ahead of social trends and platform changes, and ensured brands have done so too.

An experienced copywriter, content strategist and consultant with many years in editorial and strategic roles, she has worked with a wide range of clients including Pringles, Dr Martens, Vodafone, Lego, Sky, Forevermark Diamonds, and Westfield and has written for a wide range of publications including International Business Times, Newsweek, We Are Social, Grazia and more.

Alice specialises in crafting strategic and creative solutions for brands that are rooted in human insights, identifying unique brand voices, and refining a tone of voice that resonates with social audiences, previously working with brands including TikTok and the EU EEAS to define their global social presence.