Darren Bailes

Darren started his career at WCRS creating award-winning work for Speedo, funny work for Butterkist, and launched Sega Dreamcast across Europe. He then moved to DDB London. But not for long. Next was a seven-year stint at Mother. Pimm’s, ITV Digital, PG Tips, Schweppes, Magic FM and Yellow Pages were all hits.

In 2008 Darren moved to be the creative lead of VCCP with the desire to create more famous and much loved advertising that populated culture.

VCCP’s comparethemarket.com launched in 2009 and is still the nation’s favourite campaign. He encouraged everyone to ‘be more dog’ for O2. Nationwide Building Society lets the nation speak about the issues that matter most with our ‘Spoken word’ work. And more recently he’s put Cadbury back in the nation's hearts with ‘there’s a glass & a half in everyone’. The Cadbury work is rolling out around the world to great effect.