Rich Miles

Rich Miles is the CEO and Founder of The Diversity Standards Collective (DSC), the world’s cultural research network. Through its unique Targeted Community Research Platform, The DSC enables brands and agencies to connect with diverse professionals and consumers worldwide, providing expert insights and rigorous content testing to ensure authenticity, respect, and true representation.  As a recognised leader in diversity-focused research, Rich has spent the past four years working with major global brands, ensuring their campaigns resonate with a broad spectrum of communities. Under his leadership, the DSC has researched and reviewed hundreds of high-profile brands and adverts which include clients like: Amazon, Virgin Atlantic, Tesco, McDonald’s, KFC, National Trust, and many more