Veriça Djurdjevic

Veriça’s most recent role was Chief Revenue Officer at Channel 4, where she spent 4 years leading the commercial team.  She was responsible for C4’s £1bn+ revenues, with a particular focus on developing new and innovative products in the streaming and social space. Prior to joining Channel 4 in November 2020, she spent over 20 years in media planning and buying agencies. She started her career at MediaVest in 1998 before moving to MEC in 2002. She worked in both the account management and strategy teams across a wide spectrum of clients during her time at MEC, before moving to PHD in 2009 to run the Sainsbury’s business. She became MD in 2013, and was promoted to CEO of PHD UK in April 2017.  Veriça is passionate about delivering for customers, whether they are consumers, advertisers or agencies, and is a firm believer that building inspired and motivated teams is the best way to do this.  She is currently taking a sabbatical, taking some time to determine her next career chapter, develop her executive coaching practice, and hoping to achieve self-actualisation 😊