Victoria Hough

Head of Social Media Intelligence, Social Element

Victoria has 7 years experience in social intelligence and has worked for some of the world’s biggest creative and media agencies as well as social vendors. Over her career she has led social insights teams and projects across well known names such as Duracell, Edrington UK, HSBC, Microsoft, Nestle, Pandora Jewelry and Twitch. Her experience covers social listening, campaign tracking, audience, trends and more.


A Social Intelligence Lab Insider 50 winner, Victoria is a recognized leader within the Social Intelligence industry. She has been a speaker at industry events on topics such as mastering the art of consumer connections and how brands can harness inspiration to drive growth. Her data journalism, and that of her teams’, has been published in trade and consumer publications to include Warc, Campaign, Creative Brief and the Metro.