Agenda


DAY TWO

Wednesday 2 October 2024

09:00 - 09:45

Begin (again) & Breakfast

Kickstart day 2 of Campaign Live with a hearty breakfast and energising welcome as you prepare for another inspiring day

09:45 - 09:50

Welcome Back by Campaign

09:50 - 10:15

Rethinking AI: AI and the Future of Business and Creativity

Daniel presents a compelling vision of the future shaped by AI. Going beyond the hype, he explores practical AI applications across industries, highlighting its potential to revolutionise business and unlock growth. He also addresses the ethical considerations and challenges of AI adoption, providing a balanced perspective on its impact on digital marketing, creativity and the evolving relationship between brands and consumers.

10:15 - 10:40

Believing in Each Other to Get the Best Creative Work

Getting to great creative work doesn’t happen by accident; you need the right conditions and working practices (for sure), but you also need to respect the individual’s skills and expertise they bring to the collective. This panel looks inside a team’s relationship and unpacks what is needed to get great creative work.

10:40 - 11:00

Successfully building a house of brands

11:00 - 11:30

Morning Mingler

Fuel up with coffee and engage in lively conversations to spark new connections and ideas

11:35 - 11:55

H1: Keynote: Fuelling Your Re-Brand with Consumer Insights: the Matalan Story

Cross-Channel Consistency

11:35 - 11:55

H2: Short Talks: Top Creatives

Creativity and Culture

Campaign’s Top Creatives list selects chief creative officers and executive creative directors whose departments delivered the best work. Campaign Live invites three creatives from the list to share their favourite ad from the year so far, and why.

11:55 - 12:10

I1: KEYNOTE: The Value of Trust: Why Everyone Working in Advertising Needs to Know This

Cross-Channel Consistency

Alessandra’s keynote will answer essential questions around the link between trust and brand performance, as we grow our understanding of what makes or breaks the public’s trust in advertising. 

This presentation will give you the exclusive research insights, knowledge and data to help you put trust at the heart of your work, improve the public’s experience of advertising and, by doing so, achieve better results from your advertising investment.

11:55 - 12:10

I2: Keynote: Campaign Best Places to Work 2024

Creativity and Culture

What makes a place the best to work? This keynote delivered by Campaign highlights the key attributes and practices that makes an organisation exemplary.

12:10 - 12:35

J1: Keynote: Digital Commerce: The New Consumer Forefront

Cross-Channel Consistency

  • Understanding why ecommerce is becoming a critical consumer marketing touch point 
  • Winning in this experience 
  • How AI and automation helps you win on the digital shelf

12:10 - 12:35

J2: Panel: People & Purpose - What’s Required to Grow and Nurture Talent

Creativity and Culture

Leaders from the Campaign Best Places to Work 2024 list discuss the essential elements needed to grow and nurture talent within their organisations. They’ll delve into strategies for fostering a purpose-driven culture that attracts, develops, and retains top talent, driving long-term success.

12:30 - 12:45

QUICK REFRESH ‘N’ RECONNECT

13:05 - 13:10

Closing Remarks by Campaign