DAY TWO
Wednesday 2 October 2024
Wednesday 2 October 2024
Kickstart day 2 of Campaign Live with a hearty breakfast and energising welcome as you prepare for another inspiring day
Daniel presents a compelling vision of the future shaped by AI. Going beyond the hype, he explores practical AI applications across industries, highlighting its potential to revolutionise business and unlock growth. He also addresses the ethical considerations and challenges of AI adoption, providing a balanced perspective on its impact on digital marketing, creativity and the evolving relationship between brands and consumers.
Getting to great creative work doesn’t happen by accident; you need the right conditions and working practices (for sure), but you also need to respect the individual’s skills and expertise they bring to the collective. This panel looks inside a team’s relationship and unpacks what is needed to get great creative work.
Fuel up with coffee and engage in lively conversations to spark new connections and ideas
Cross-Channel Consistency
Creativity and Culture
Campaign’s Top Creatives list selects chief creative officers and executive creative directors whose departments delivered the best work. Campaign Live invites three creatives from the list to share their favourite ad from the year so far, and why.
Cross-Channel Consistency
Alessandra’s keynote will answer essential questions around the link between trust and brand performance, as we grow our understanding of what makes or breaks the public’s trust in advertising.
This presentation will give you the exclusive research insights, knowledge and data to help you put trust at the heart of your work, improve the public’s experience of advertising and, by doing so, achieve better results from your advertising investment.
Creativity and Culture
What makes a place the best to work? This keynote delivered by Campaign highlights the key attributes and practices that makes an organisation exemplary.
Cross-Channel Consistency
Creativity and Culture
Leaders from the Campaign Best Places to Work 2024 list discuss the essential elements needed to grow and nurture talent within their organisations. They’ll delve into strategies for fostering a purpose-driven culture that attracts, develops, and retains top talent, driving long-term success.
Moderator: Gideon Spanier, UK Editor-in-Chief, Campaign
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