Navigating Change and Scale: A Vision for the Future with Ndidi Oteh, CEO, Accenture Song In conversation with Gideon Spanier, UK Editor-in-Chief, Campaign.

The marketing landscape is being reshaped by forces far bigger than the industry itself - from geopolitical shifts and economic uncertainty to questions about the future of globalisation and the UK’s role on the world’s stage.

For brands, the challenge is not just keeping pace with change, but learning how to scale with purpose and resilience. 

In her first major UK appearance as CEO of Accenture Song, Ndidi Oteh will share her vision for navigating this complexity: how to put clients and their context first, tailor strategy to rapidly shifting environments, and deliver results that last. 

This opening conversation sets the tone for Campaign Live - connecting global transformation to the realities of customer experience strategies today, and asking what skills and capabilities must converge to drive growth in a world where scale alone is no longer enough.

Speaker: Ndidi Oteh, CEO, Accenture Song

Moderator: Gideon Spanier, UK Editor-in-Chief, Campaign

In a landscape where fragmentation has become the norm - across teams, touchpoints, and partnerships - Monzo offers a blueprint for what’s possible when a brand rethinks how it works with its agency ecosystem to drive both creative excellence and business performance at scale.

This conversation explores Monzo’s shift from a disjointed mix of agency relationships to a fully connected operating model - one that brings media, strategy, and creativity together under a single, integrated approach. 

The result? Greater clarity, faster execution, and work that lands with both consistency and work that not only resonates with customers but moves the business forward.

But this isn’t just a story of structural change. It’s about the strategic advantages unlocked when partners are genuinely aligned - working towards the same goals, under the same vision, with no silos in sight. 

Gain practical insight into how Monzo made this transition, what it required from internal teams and external collaborators, and how it’s influencing the work they put into the world - including the launch of their new financial wellbeing book.

This session offers a rare, behind-the-scenes look at the operational shifts driving creative effectiveness, and a provocation to rethink how partnership can become a lever for long-term scalable brand and business growth. 

Speakers: 

AJ Coyne, VP Marketing, Monzo 

Karen Martin, CEO of BBH and President of the IPA

Chris Lewis-Jones, Groupe Client Lead, Monzo

Moderator: Maisie McCabe, UK Editor, Campaign

With women’s sport surging in profile, a new ecosystem of brands, audiences, and creative opportunities is emerging - from grassroots to global stages. Yet, a lack of audience understanding still leads to clichéd campaigns and missed potential. This panel explores how brands, agencies, and creatives can rethink their approach to authentically serve female athletes and fans, deliver standout creative work, and tap into one of the fastest-growing markets in sport. 

Speakers:

Laura Weston, Co-Founder, See You At Jeanie’s 

Lindsay Pattison, Senior Independent Director, Women's Rugby World Cup 

Gaia Laidler, Chair, Goal Diggers FC

In today’s creator-fuelled, culturally fragmented media landscape, ideas must do more than land; they must stick. Join Kantar experts Lynne Deason and Dan Fanshawe as they explore practically how you can create big brand growth in a fragmented media landscape through creators.

Packed with fresh data and examples that will inspire, this session will outline key winning principles, and tips and tricks you can deploy today to accelerate success and growth.

We’ll unpack:

Cohesive brand platform and long-term creative idea for unified marketing and brand growth.

Role of creators in brand building and their connection to new trends and audiences.

Significance of cultural vibrancy for substantial brand growth, and more.

Speakers:

Lynne Deason, Head of Creative Excellence, Kantar

Dan Fanshawe, Senior Client Director, Media, Kantar

Campaign Host: Gideon Spanier, UK Editor-in-Chief, Campaign

When cultural moments become commercial success — unpacking the strategic thinking and performance metrics behind Sport England’s most impactful campaigns. 

Kate Dale breaks down not just how campaigns went viral, but how they translated into measurable outcomes, audience engagement, and long-term value.

Speaker: Kate Dale, Director of Marketing, Sport England 

Rich Miles, founder and CEO of The Diversity Standards Collective, and Ana Saffer, Marketing Manager at McDonald’s, share how curiosity (not code) fuels campaigns that truly connect. In this high-energy 15-minute session, they’ll reveal three ways McDonald’s and The DSC are ditching rigid formulas in favour of real human insight, creating work that’s reactive, authentic, and resonant with culture in real time.

Speaker: Rich Miles, CEO, The Diversity Standards Collective (DSC) 

Ana Saffer, Marketing Manager, McDonald’s 

In an era where sustainability is increasingly a business imperative, and AI is rapidly transforming every industry, how can digital marketers and brands effectively merge these two powerful forces to drive performance and purpose? This session delves into the seeming juxtaposition between the two -  exploring how AI is making a profound impact on everyone, including the planet.

Gain research-backed insights on the carbon footprint of AI, and inspiration on how to achieve sustainability campaign success using the latest AI tools.

Speaker: Nadia James, Global Ads Sustainability Marketing Lead, Google

This panel digs into how leaders are rebuilding cultures that unlock creativity, resilience, and performance - tackling hybrid burnout, shifting generational expectations, and new models of work, to ensure teams have the energy, skills, and collaboration needed to deliver effective work in a fast-changing landscape.

Speakers:

Miranda Hipwell, CEO, adam&eveDDB 

Kate Anthony, Managing Director, Spark Foundry

Adele Bridgeman, Talent Acquisition Consultant

Can a clear sense of purpose drive real commercial results? This panel explores how organisations are embedding values - from sustainability to social impact - into core strategy, and how doing good can also mean doing well. Expect practical insights on aligning mission with metrics, and how purpose-led brands are resonating with consumers, employees, and stakeholders alike.

Speakers:

Ben Brown, Head of Media & Channel Activation, allwyn

Dr. Rebecca Swift, Senior Vice President, Creative at Getty Images 

Lydia Amoah, CEO, BACKLIGHT and Founder of The Black Pound Report 

Chasing cultural buzz is easy; sustaining cultural resonance is hard. This session breaks down what “culture” really means for brands today, and how to move from opportunistic tapping-in to long-term cultural credibility. Expect practical provocations on how to build campaigns that are relevant, respectful, and resilient, not just reactive.

Speaker: 

Ndu Uchea, CEO, Co Founder, Word on the Curb 

Before going big with customer-facing AI, many teams are starting behind the scenes. 

This keynote shares practical insights from early internal adoption, using AI to streamline media processes, score agency work, and rethink internal comms.

Learn what’s working, what’s not, and how these lessons are shaping smarter external activations

Speaker:

Jerry Daykin,

Head of International Media,

Restaurant Brands International 

Inclusive marketing isn’t an add-on; it’s a blueprint for growth. Inclusive brands perform better — commercially, culturally, and reputationally.

At Virgin Atlantic, inclusion has never been a side note. It's part of their DNA, a company-wide commitment that's woven through every level of the business

In this session, learn about the genesis of Virgin Atlantic's 'See the world differently' campaign; how it was conceived, how inclusion was embedded from strategy through to execution, and how its legacy continues to drive cultural change and substantial commercial impact.

Speaker:

Chris Dunne, CEO, Outvertising 

Annabelle Cordelli, Senior VP, Brand & Marketing, Virgin Atlantic

The traditional agency model is under strain - and clients are demanding new kinds of partners. This keynote explores the emerging blueprint for modern agencies: from flexible structures and talent pipelines to incentives that align with long-term client growth. Learn what it takes to deliver work that’s not just bold, but accountable and future-ready.

Speaker:

Ali Hanan, Founder, Creative Equals 

An energising debate between independent media shops and established networks - featuring campaign results, cultural chemistry, and client perspectives. 

Speakers:

Enyi Nwosu, chief strategy officer, UM London

Ajaz Ahmed, Co-Founder, Studio One 

Adam Foley, CEO, Bountiful Cow

Jen Jones, Founder, Craft Media London 

Veriça Djurdjevic, Former Chief Revenue Officer, Channel 4 and Former CEO, PHD UK 

Amelia Torode, Head of Group Strategy, Ogilvy

Culture-first leadership lessons from teams navigating constant disruption - where leaner marketing functions are becoming the norm. 

As teams consolidate and marketers take on broader, more integrated roles, the shift toward strategic thinking, creativity, and data fluency is essential. 

This conversation explores how leaders are fostering resilience while empowering marketers to step up, demonstrate value, and thrive in the current landscape.

Speakers:

Kimmi  Dodia, VP - Brand & Digital SMBC Group (Sumitomo Mitsui Banking Corporation) 

Alice Tendler, Director of Brand Marketing, Ovo 

In a culture where talking about going to the toilet is often met with awkwardness or silence, Andrex is leading a refreshing movement to challenge ingrained British taboos, proving that even the most everyday topics can become powerful platforms for brand relevance and social impact.

This keynote explores the journey behind Andrex’s “Get Comfortable” platform, developed in partnership with FCB London, and how it has evolved into a bold, category-defining initiative that normalises conversations around bowel health. From humorous, relatable storytelling to strategic partnerships with Bowel Cancer UK, Andrex is reframing how a heritage brand can drive public health awareness while remaining commercially impactful.

You’ll hear how Andrex embraced uncomfortable truths to spark genuine cultural change, creating campaigns like “First School Poo” and “Post Poo Euphoria” that not only entertain but empower audiences of all ages to talk openly about their toilet habits. The result? A shift from shame to comfort, from silence to early diagnosis; and a brand that is more culturally resonant than ever before.

This conversation offers a rare behind-the-scenes look at how Andrex aligned creative bravery with a meaningful purpose, unlocking a new level of brand influence, audience connection, and societal good. It’s a provocation to rethink how brands can use humour, honesty, and health partnerships to break taboos and build lasting relevance in unexpected spaces.

Speakers:

Matt Stone, Senior Director – Creative, Design & Experience, Kimberly-Clark 

Kyle Harman Turner, ECD & Creative Partner, FCB London