Navigating Change and Scale: A Vision for the Future with Ndidi Oteh, CEO, Accenture Song In conversation with Gideon Spanier, UK Editor-in-Chief, Campaign.

The marketing landscape is being reshaped by forces far bigger than the industry itself - from geopolitical shifts and economic uncertainty to questions about the future of globalisation and the UK’s role on the world’s stage.

For brands, the challenge is not just keeping pace with change, but learning how to scale with purpose and resilience. 

In her first major UK appearance as CEO of Accenture Song, Ndidi Oteh will share her vision for navigating this complexity: how to put clients and their context first, tailor strategy to rapidly shifting environments, and deliver results that last. 

This opening conversation sets the tone for Campaign Live - connecting global transformation to the realities of customer experience strategies today, and asking what skills and capabilities must converge to drive growth in a world where scale alone is no longer enough.

Speaker: Ndidi Oteh, CEO, Accenture Song

Moderator: Gideon Spanier, UK Editor-in-Chief, Campaign

In a landscape where fragmentation has become the norm - across teams, touchpoints, and partnerships - Monzo offers a blueprint for what’s possible when a brand rethinks how it works with its agency ecosystem to drive both creative excellence and business performance at scale.

This conversation explores Monzo’s shift from a disjointed mix of agency relationships to a fully connected operating model - one that brings media, strategy, and creativity together under a single, integrated approach. 

The result? Greater clarity, faster execution, and work that lands with both consistency and work that not only resonates with customers but moves the business forward.

But this isn’t just a story of structural change. It’s about the strategic advantages unlocked when partners are genuinely aligned - working towards the same goals, under the same vision, with no silos in sight. 

Gain practical insight into how Monzo made this transition, what it required from internal teams and external collaborators, and how it’s influencing the work they put into the world - including the launch of their new financial wellbeing book.

This session offers a rare, behind-the-scenes look at the operational shifts driving creative effectiveness, and a provocation to rethink how partnership can become a lever for long-term scalable brand and business growth. 

Speakers: 

AJ Coyne, VP Marketing, Monzo 

Karen Martin, CEO of BBH and President of the IPA

Chris Lewis-Jones, Groupe Client Lead, Monzo

Moderator: Maisie McCabe, UK Editor, Campaign

With women’s sport surging in profile, a new ecosystem of brands, audiences, and creative opportunities is emerging - from grassroots to global stages. Yet, a lack of audience understanding still leads to clichéd campaigns and missed potential. This panel explores how brands, agencies, and creatives can rethink their approach to authentically serve female athletes and fans, deliver standout creative work, and tap into one of the fastest-growing markets in sport. 

Speakers:

Laura Weston, Co-Founder, See You At Jeanie’s 

Lindsay Pattison, Senior Independent Director, Women's Rugby World Cup 

Gaia Laidler, Chair, Goal Diggers FC

In today’s creator-fuelled, culturally fragmented media landscape, ideas must do more than land; they must stick. Join Kantar experts Lynne Deason and Dan Fanshawe as they explore practically how you can create big brand growth in a fragmented media landscape through creators.

Packed with fresh data and examples that will inspire, this session will outline key winning principles, and tips and tricks you can deploy today to accelerate success and growth.

We’ll unpack:

Cohesive brand platform and long-term creative idea for unified marketing and brand growth.

Role of creators in brand building and their connection to new trends and audiences.

Significance of cultural vibrancy for substantial brand growth, and more.

Speakers:

Lynne Deason, Head of Creative Excellence, Kantar

Dan Fanshawe, Senior Client Director, Media, Kantar

Campaign Host: Gideon Spanier, UK Editor-in-Chief, Campaign

This panel digs into how leaders are rebuilding cultures that unlock creativity, resilience, and performance - tackling hybrid burnout, shifting generational expectations, and new models of work, to ensure teams have the energy, skills, and collaboration needed to deliver effective work in a fast-changing landscape.

Speakers:

Miranda Hipwell, CEO, adam&eveDDB 

Kate Anthony, Managing Director, Spark Foundry

Adele Bridgeman, Talent Acquisition Consultant

Can a clear sense of purpose drive real commercial results? This panel explores how organisations are embedding values - from sustainability to social impact - into core strategy, and how doing good can also mean doing well. Expect practical insights on aligning mission with metrics, and how purpose-led brands are resonating with consumers, employees, and stakeholders alike.

Speakers:

Ben Brown, Head of Media & Channel Activation, allwyn

Dr. Rebecca Swift, Senior Vice President, Creative at Getty Images 

Lydia Amoah, CEO, BACKLIGHT and Founder of The Black Pound Report 

An energising debate between independent media shops and established networks - featuring campaign results, cultural chemistry, and client perspectives. 

Speakers:

Enyi Nwosu, chief strategy officer, UM London

Ajaz Ahmed, Co-Founder, Studio One 

Adam Foley, CEO, Bountiful Cow

Jen Jones, Founder, Craft Media London 

Veriça Djurdjevic, Former Chief Revenue Officer, Channel 4 and Former CEO, PHD UK 

Amelia Torode, Head of Group Strategy, Ogilvy

Culture-first leadership lessons from teams navigating constant disruption - where leaner marketing functions are becoming the norm. 

As teams consolidate and marketers take on broader, more integrated roles, the shift toward strategic thinking, creativity, and data fluency is essential. 

This conversation explores how leaders are fostering resilience while empowering marketers to step up, demonstrate value, and thrive in the current landscape.

Speakers:

Kimmi  Dodia, VP - Brand & Digital SMBC Group (Sumitomo Mitsui Banking Corporation) 

Alice Tendler, Director of Brand Marketing, Ovo 

In a culture where talking about going to the toilet is often met with awkwardness or silence, Andrex is leading a refreshing movement to challenge ingrained British taboos, proving that even the most everyday topics can become powerful platforms for brand relevance and social impact.

This keynote explores the journey behind Andrex’s “Get Comfortable” platform, developed in partnership with FCB London, and how it has evolved into a bold, category-defining initiative that normalises conversations around bowel health. From humorous, relatable storytelling to strategic partnerships with Bowel Cancer UK, Andrex is reframing how a heritage brand can drive public health awareness while remaining commercially impactful.

You’ll hear how Andrex embraced uncomfortable truths to spark genuine cultural change, creating campaigns like “First School Poo” and “Post Poo Euphoria” that not only entertain but empower audiences of all ages to talk openly about their toilet habits. The result? A shift from shame to comfort, from silence to early diagnosis; and a brand that is more culturally resonant than ever before.

This conversation offers a rare behind-the-scenes look at how Andrex aligned creative bravery with a meaningful purpose, unlocking a new level of brand influence, audience connection, and societal good. It’s a provocation to rethink how brands can use humour, honesty, and health partnerships to break taboos and build lasting relevance in unexpected spaces.

Speakers:

Matt Stone, Senior Director – Creative, Design & Experience, Kimberly-Clark 

Kyle Harman Turner, ECD & Creative Partner, FCB London